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“What specific action do you want people to take from your brochure?” “Book before 11am each day to ensure a seat on the bus, call 55 now!” “Call this number 55 to setup your once-in-a-lifetime snowmobiling trip!”
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“Book right now by calling 55, and we’ll send a free shuttle to pick you up.” Make sure people know what to do next after seeing your brochure: “I tell every friend who comes in town to do the Auckland Bungee Jump!” “I’ve been to Los Angeles 6 times, and never had as much fun as the Disney Adventure Tour!” “2 years later and our kids are STILL talking about the airboat ride!” Put quotes about your service/product from your happy customers: “We’ve been rated the top attraction in Austin by Time Magazine!” “Parents tell us they’ve never seen their kids so excited to see a zoo!” “This bat watching tour is the #2 attraction in Austin behind the State Capital!” Include little details that will make people want to put you on their itinerary: “Don’t Miss Houston’s #1 Space Shuttle Attraction!” Do not try to be “clever” here, just flat-out describe the attraction. This should generally be something very quick and to the point. The brochure should have a schedule, pictures of the tour, description of how long the tour will be, and directions. The brochure will usually list prices of car services, and inform customers which services they should buy. You are free to take this with you and reference it for later. The brochure they give will often be a “service menu” which lists prices and services they offer inside the spa. “The point of a brochure is to be convenient to pick up, carry, and convince a customer to take action.”
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However, brochures can be used to promote nearly any service at all. Brochures for comedy shows, plays, dances.Brochures for guided tours around town.There will be all kinds of brochures in these racks:
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If you go to a hotel, they will often have a rack full of brochures from local companies, like this:
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Well my friend, take 6 minutes to read this and you’ll have an outline (and some templates):Ī brochure is a piece of paper, usually folded up, that informs new customers about your product or service. To subscribe, please complete the Journal Subscription Form.So you’re about to sit down and write/design/print a brochure, but have no place to start? OHBM members receive discounted subscriptions to Human Brain Mapping. The journal endorses the propagation of methodological standards and encourages database development in the field of human brain mapping. Technical advances, such as novel brain imaging methods, analyses for detecting or localizing neural activity, synergistic uses of multiple imaging modalities, and strategies for the design of behavioral paradigms and neural-systems modeling are of particular interest. Brain mapping research in both normal and clinical populations is encouraged.Īrticle formats include Research Articles, Review Articles, Clinical Case Studies, and Technique, as well as Technological Developments, Theoretical Articles, and Synthetic Reviews. Imaging modalities of interest include positron emission tomography, event-related potentials, electro-and magnetoencephalography, magnetic resonance imaging, and single-photon emission tomography.
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The journal features research derived from non-invasive brain imaging modalities used to explore the spatial and temporal organization of the neural systems supporting human behavior. Human Brain Mapping publishes peer-reviewed basic, clinical, technical, and theoretical research in the interdisciplinary and rapidly expanding field of human brain mapping.